So you’ve launched your business – now what?
Taking steps to create a good foundation in the early days of your business is essential for a sustainable and profitable future. It can be very daunting and exciting at the same time. There is a lot of new jargon to learn and new people to deal with. Here are a few things to think about.
Keep your eyes on the numbers
If you’re just starting out, you may be surprised by just how quickly those day to day expenses add up. It’s important to make sure, right from day one, that you consistently track your spending, file your receipts, and monitor your income and expenses with an easy, reliable accounting system.
Cloud based accounting software (like Xero) can help you know exactly where your finances stand in real time—with secure access to accurate, up to date financial data anywhere, anytime.
In addition to being able to collaborate more efficiently with your bookkeeper and accountant so you can get advice whenever you need it, you’ll avoid the stress and hassle come tax time—and be empowered every day to make better, smarter business decisions.
Don’t neglect marketing
All entrepreneurs are incredibly busy, and it can be a real challenge to find the time to promote your business. The other challenge for new businesses is money—but every small business needs to invest in marketing activities that will bring in more sales and keep the cash flow flowing.
It’s wise to be wary of costly large-scale marketing strategies when you’re just starting out. The best use of your time in the early days is to really get to know your customers and how they tick, so you can design (or hire an expert to mastermind) highly appealing, cost-effective campaigns.
And don’t turn a blind eye to what you’re competitors are up to. Monitor how they attract new customers and think about how you can improve on what they’re doing—or take a completely different approach to promoting your business that will help your young brand stand apart.
Touch base with your accountant
Every successful entrepreneur learns from experience—not to mention failure, which can be the greatest of all teachers. While it’s true that “you don’t know what you don’t know”, you can shrink your learning curve by reaching out to experienced mentors for guidance.
Accountants see businesses operate day in and day out, they can provide personalised advice to help you make it through the first year—and an ongoing objective perspective on your business, industry, and market going forward.
It’s been said many times that a business is like a baby—and it can be incredibly difficult for entrepreneurs to trust someone enough to hand over any aspect of it. Many business owners work themselves to exhaustion because they can’t let themselves to take a weekend off. They neglect their most important relationships and never get to enjoy their successes because there’s always more to do.
The most successful entrepreneurs know they can’t do it all—nor should they—and build in time for rest so they can be more productive at work. Train someone early on to run the business in your absence so you can take a rejuvenating vacation, and enjoy the freedom you likely dreamed off when you first imagined going into business for yourself.
If you need help getting the most out of your accounting software, or if you need some advice on how to structure and run your business to avoid burning out – please reach out to us, we’ll be happy to share our knowledge.