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Is a business mentor worthwhile?

Mark Greer. BUSINESS DEVELOPMENT

“Mentoring is a brain to pick, an ear to listen, and a push in the right direction.” — John Crosby The opportunity to learn from a mentor can do more for a small business owner than any course, educational program, or degree. Being a mentee means you get the benefit of first-hand experience, without having to […]

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Category: MARKETING

The Cheapest Way to get More Business

Mark Greer. MARKETING

If you’re looking for new work, follow this very simple model; not only will you get more clients for way less marketing spend; you’ll be improving service to existing customers too.   Many business owners spend way too much money trying to generate new leads by trying to connect with suspects.  If you want to […]

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Delighting your Customers

Mark Greer. MARKETING

The simplest and most cost effective way to grow your business is so often overlooked; happy customers become your strongest advocates, they talk to their friends and associates and refer them to you.  What do you do to delight your customers?  Try some of these ideas or, better still come up with 10 more ideas […]

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Writing Winning Proposals

Mark Greer. MARKETING

Do you want to know how to write a winning proposal?  If your business relies on you sending quotes or proposals follow these 9 simple steps*: Situation appraisal – outline briefly why the project is needed. Not chapter and verse – less is more here – one or two sentences. Objectives – 4 or 5 […]

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BUSINESS DEVELOPMENT

Grow Your Numbers – Increase Sales Conversion Rate

Mark Greer. BUSINESS DEVELOPMENT

It’s all very well to grow your business by generating new leads but if you can’t convert enough of them into customers then you’ll waste a lot of money on marketing.  The higher your sales conversion rate, the higher your return on your investment in marketing. Here are 5 simple ways to increase the rate […]

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BUSINESS PLANNING

Grow Your Numbers – Reporting and Accountability

Mark Greer. BUSINESS PLANNING

In our last blog we talked about the importance of key performance indicators (KPIs) to help grow your numbers.  Of course the measures themselves are pointless if there is never any discussion about them.  Here’s a simple and highly effective way to link those KPIs with a reporting and accountability framework.   First make sure […]

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