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Getting Your Organisational Structure Right

Have you ever heard the saying, ‘Get the right people on the bus”? This also implies getting the wrong people off the bus, and the right people in the right seats! Unfortunately ‘The Bus’ itself is rarely discussed. So what if your business isn’t a bus? Maybe it‘s a jet boat with two seats or […]

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Category: MARKETING

The Cheapest Way to get More Business

Mark Greer. MARKETING

If you’re looking for new work, follow this very simple model; not only will you get more clients for way less marketing spend; you’ll be improving service to existing customers too.   Many business owners spend way too much money trying to generate new leads by trying to connect with suspects.  If you want to […]

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Delighting your Customers

Mark Greer. MARKETING

The simplest and most cost effective way to grow your business is so often overlooked; happy customers become your strongest advocates, they talk to their friends and associates and refer them to you.  What do you do to delight your customers?  Try some of these ideas or, better still come up with 10 more ideas […]

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Writing Winning Proposals

Mark Greer. MARKETING

Do you want to know how to write a winning proposal?  If your business relies on you sending quotes or proposals follow these 9 simple steps*: Situation appraisal – outline briefly why the project is needed. Not chapter and verse – less is more here – one or two sentences. Objectives – 4 or 5 […]

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BUSINESS PLANNING

Using The Identity Iceberg to Understand Your Core Values

Vik. BUSINESS PLANNING, LEADERSHIP

The Identity Iceberg is a very popular concept we created to help guide people through a process towards identifying the core values for their businesses. While there is more to this process that can help you unlock your core values and show you the implications of these critical foundations for your business, we wanted to […]

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