“Mentoring is a brain to pick, an ear to listen, and a push in the right direction.” — John Crosby The opportunity to learn from a mentor can do more for a small business owner than any course, educational program, or degree. Being a mentee means you get the benefit of first-hand experience, without having to […]
READ MORE
Have you ever done the maths on what your average spend per customer transaction is? That is, how much your customers spend on average with you each time they buy? It’s a lot easier to do than you may realise – simply take your total sales for any period, say a rolling 12 months, and […]
READ MORE
We promise not to talk Accountanese to you through these blogs so what on earth are KPI’s? Quite simply a KPI (Key Performance Indicator) is the result that can be used to measure the effectiveness of different activities in your business. Put another way, if we want to define what success looks like from our […]
READ MORE
In our previous blog we talked about how to drill down and measure your margins. Once you have measured them correctly it’s time to identify ways to improve your margins. With improved margins you don’t have to generate as many sales to get the profit figure you want your business to deliver to you. Better […]
READ MORE
It’s all very well to grow your business by generating new leads but if you can’t convert enough of them into customers then you’ll waste a lot of money on marketing. The higher your sales conversion rate, the higher your return on your investment in marketing. Here are 5 simple ways to increase the rate […]
READ MORE
In our last blog we talked about the importance of key performance indicators (KPIs) to help grow your numbers. Of course the measures themselves are pointless if there is never any discussion about them. Here’s a simple and highly effective way to link those KPIs with a reporting and accountability framework. First make sure […]
READ MORE