“Mentoring is a brain to pick, an ear to listen, and a push in the right direction.” — John Crosby The opportunity to learn from a mentor can do more for a small business owner than any course, educational program, or degree. Being a mentee means you get the benefit of first-hand experience, without having to […]
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It’s all very well to grow your business by generating new leads but if you can’t convert enough of them into customers then you’ll waste a lot of money on marketing. The higher your sales conversion rate, the higher your return on your investment in marketing. Here are 5 simple ways to increase the rate […]
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No-one can deny that to grow your business you need to consider how you attract new potential customers (or leads). It’s how you generate these leads that is important. Use the Lead Generation STEP as your easy to remember system: Strategy Target Efficiency Process Strategy = your bigger picture plan. What are your […]
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The simplest and most cost effective way to grow your business is to make sure you don’t lose clients. Unfortunately, and possibly because we often take customers for granted, it’s a strategy that is so often overlooked. The most practical way to bring the focus back to your existing clients is to understand their lifetime […]
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It’s all very well to grow your business by generating new leads but if you can’t convert enough of them into customers then you’ll waste a lot of money on marketing. The higher your sales conversion rate, the higher your return on your investment in marketing. Here are 5 simple ways to increase the rate […]
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In our last blog we talked about the importance of key performance indicators (KPIs) to help grow your numbers. Of course the measures themselves are pointless if there is never any discussion about them. Here’s a simple and highly effective way to link those KPIs with a reporting and accountability framework. First make sure […]
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