“Mentoring is a brain to pick, an ear to listen, and a push in the right direction.” — John Crosby The opportunity to learn from a mentor can do more for a small business owner than any course, educational program, or degree. Being a mentee means you get the benefit of first-hand experience, without having to […]
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Have you ever done the maths on what your average spend per customer transaction is? That is, how much your customers spend on average with you each time they buy? It’s a lot easier to do than you may realise – simply take your total sales for any period, say a rolling 12 months, and […]
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The endless pursuit of new customers to grow a business often distracts us from looking after our existing customers. And there we create a potential downward spiral of more spending on marketing, more existing customers neglected and less sales to existing customers. The wrong answer? More marketing spend, more neglected customers, perhaps a reduction in […]
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In our last blog we talked about the importance of key performance indicators (KPIs) to help grow your numbers. Of course the measures themselves are pointless if there is never any discussion about them. Here’s a simple and highly effective way to link those KPIs with a reporting and accountability framework. First make sure […]
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It’s all very well to grow your business by generating new leads but if you can’t convert enough of them into customers then you’ll waste a lot of money on marketing. The higher your sales conversion rate, the higher your return on your investment in marketing. Here are 5 simple ways to increase the rate […]
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In our last blog we talked about the importance of key performance indicators (KPIs) to help grow your numbers. Of course the measures themselves are pointless if there is never any discussion about them. Here’s a simple and highly effective way to link those KPIs with a reporting and accountability framework. First make sure […]
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